Practical SEO, GEO, and AI search insights for brands and publishers
Analysis, frameworks, and field-tested playbooks from the MADGE team on search systems, content operations, and publisher growth.
Latest articles
Your Website Is Becoming a Syndication Hub
Most teams still think of their website as a place to post content. Others are turning it into a system that gets their ideas seen everywhere.
Masched Akil
Published:
6.11.2025
Why SEO and GEO Are More Similar Than Different
Marketing teams are in alert. ChatGPT and Perplexity are changing the way how people search. Everyone's scrambling to learn "Generative Engine Optimization" from scratch. This article explains that the difference is not as big as it seems.
Michael Pelz
Published:
26.10.2025
AI Search Behavior in E-Commerce: Why Consistency Is the New Myth
We tested ChatGPT's search behavior for 15 days straight. Same questions about bicycles. Same model.
If you're building customer experience on AI tools, you're building on quicksand.
Masched Akil
Published:
11.6.2025
Your Website Is Becoming a Syndication Hub
Most teams still think of their website as a place to post content. Others are turning it into a system that gets their ideas seen everywhere.
Masched Akil
Published: 11/06/2025
Why SEO and GEO Are More Similar Than Different
Marketing teams are in alert. ChatGPT and Perplexity are changing the way how people search. Everyone's scrambling to learn "Generative Engine Optimization" from scratch. This article explains that the difference is not as big as it seems.
Michael Pelz
Published: 10/26/2025
AI Search Behavior in E-Commerce: Why Consistency Is the New Myth
We tested ChatGPT's search behavior for 15 days straight. Same questions about bicycles. Same model.
If you're building customer experience on AI tools, you're building on quicksand.
Masched Akil
Published: 06/11/2025
All Articles
Your Website Is Becoming a Syndication Hub
Most teams still think of their website as a place to post content. Others are turning it into a system that gets their ideas seen everywhere.
Masched Akil
Published: 11/06/2025
Why SEO and GEO Are More Similar Than Different
Marketing teams are in alert. ChatGPT and Perplexity are changing the way how people search. Everyone's scrambling to learn "Generative Engine Optimization" from scratch. This article explains that the difference is not as big as it seems.
Michael Pelz
Published: 10/26/2025
AI Search Behavior in E-Commerce: Why Consistency Is the New Myth
We tested ChatGPT's search behavior for 15 days straight. Same questions about bicycles. Same model.
If you're building customer experience on AI tools, you're building on quicksand.
Masched Akil
Published: 06/11/2025